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NFL Rivalries uniform initiative

Updated 2 times since CLSTR started tracking revisions of this situation.

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2026-08-26 22:52 UTC → 2026-09-01 15:57 UTC · added removed

The NFL and Nike have unveiled launched the 2026 chapter second installment of the ‘Rivalries’ uniform program, continuing the initiative for focusing on eight teams within from the AFC South and NFC North divisions. Following the program’s debut, the and AFC South. The 2026 rollout includes the Chicago Bears, Detroit Lions, Green Bay Packers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Minnesota Vikings, and Tennessee Titans. As of September 1, 2026, the collection is live, featuring jerseys, footwear, and outerwear designed around specific city identities. For the Detroit Lions, the collection includes over 80 items, such as jerseys for players like Jared Goff and Amon-Ra St. Brown, alongside Air Max 90 shoes. The Lions are scheduled to debut their new uniforms during a Week 8 home game against the Minnesota Vikings. The Green Bay Packers are also part of this release, which includes new designs such as Windrunner outerwear. Following the success of the previous year’s launch—which became Fanatics’ ‘best-selling merchandise release’—demand for the 2026 items has been high, with some products selling out shortly after the release. Each participating team will debut its unique design during a single home game against a divisional opponent. Once introduced, these opponent, with the uniforms will remain remaining in each team’s the official rotation for three seasons. The program is scheduled to continue its four-year rollout through 2028, with the NFC East and AFC West slated for the following season. Beyond on-field apparel, the initiative includes lifestyle merchandise. Nike is set to release a specialized Air Max 90 ‘Rivalries’ footwear collection on September 1, 2026, featuring team-specific colorways, while Fanatics will manufacture and sell fan-focused merchandise.

Versions

  1. 2026-09-01 15:57 UTC NFL Rivalries uniform initiative
  2. 2026-08-26 22:52 UTC NFL Rivalries uniform initiative
  3. 2026-08-25 17:00 UTC NFL Rivalries uniform initiative

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