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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 8 sources · 9 days · First seen · Last updated

Nigeria digital economy and consumer trends

Overview

Recent reports indicate a growing digital and service-oriented landscape in Nigeria. A 2025 study by KPMG West Africa and Orange Group shows smartphone ownership has increased to 75 percent, up from 64 percent in 2023. This shift is characterized by a decline in feature phone usage and the dominance of the Android operating system. The rise in mobile connectivity is closely linked to the fintech sector, with applications like OPay and PalmPay seeing significant presence on devices.

Parallel developments in consumer experience show a national customer satisfaction benchmark of 71 percent for 2025. While service quality declined in several economic sectors, the e-commerce sector saw a notable 15 percentage point increase in satisfaction compared to 2024. Additionally, telecommunications providers like Spectranet have announced infrastructure and digital service enhancements to support improved connectivity.

Entities

Orange Group Nigeria · Nigeria · West Africa Association of Customer Service Professionals · Spectranet · KPMG

Timeline

  1. [BUSINESS] 2 sources
    Nigeria customer satisfaction hits 71 per cent in 2025 report

    Nigeria's customer satisfaction reached 71 per cent in 2025, led by e-commerce and real estate, even as service quality declined in most sectors. Spectranet also announced new digital and fiber service upgrades

  2. [TECHNOLOGY] 6 sources
    Nigeria smartphone ownership rises to 75 percent

    A KPMG and Orange Group study shows Nigeria’s smartphone ownership has reached 75 percent, driven by Android dominance and high usage of apps like WhatsApp and fintech platform OPay.

Sources

africancio.com · businessamlive.com · businesstechafrica.co.za · innovation-village.com · nairametrics.com · nationalaccordnewspaper.com · punchng.com · thisdaylive.com