Ninja air fryer price reductions

In late June 2026, Walmart announced a price cut for Ninja’s Crispi 4‑in‑1 air fryer in the United States, signalling the start of a promotional push for the brand’s compact models. By late July, the discount strategy extended to Europe, where MediaMarkt lowered the price of the Ninja Dual Zone AF300EU air fryer to €119, down from around €143, positioning it against competing Philips models that were also being reduced. The European price cut highlighted growing competition in the air‑fryer market and coincided with a broader consumer shift toward larger hybrid convection ovens, as illustrated by a new 30‑liter appliance promoted in Argentina that combines air‑fry technology with traditional oven capacity. Together, these moves show Ninja’s coordinated effort to sustain sales through price incentives across multiple regions while the market increasingly favors appliances with greater cooking volume.