What changed
2026-07-31 08:34 UTC → 2026-07-31 11:43 UTC ·
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In early July 2026 Nintendo of America launched Nintendo’s mid‑2026 discount campaign spanned North America, Europe and Japan. After a U.S. eShop Summer Sale on the eShop in the United States, offering discounts of up to 70 % on a range of Switch titles early July and running through 8 July. Square Enix ran a concurrent promotion VAT‑free price‑cut on the same platform, with record‑low prices on major RPGs such as *Final Fantasy VII Remake* and *Octopath Traveler*. By late July, Nintendo extended its promotional push to Europe, where MediaMarkt Switch 2 in Italy announced a VAT‑free day later that reduced the price of month, the new Switch 2 to €399, a historic low. The retailer also discounted numerous Switch 2 games. Simultaneously, Nintendo company opened an Italian eShop summer sale lasting until early August, providing up to 75 % off hundreds of titles across both Switch and Switch 2, including several high‑profile games. At the end of July, Nintendo announced a nationwide eShop Summer Sale in Japan, running Japan from 4 August to 17 August 2026. Discounts August, offering 16‑60 % off a broad slate of 16 %‑60 first‑party and third‑party titles. On 30 July, Amazon Japan listed the SwitchBot LED Ceiling Light Pro at a 23 % were applied to download‑only titles discount (¥9,980, down from ¥12,980). The smart lighting accessory, which integrates a remote hub for infrared‑controlled devices, was highlighted alongside the Switch and Switch 2, with featured ongoing Japanese eShop sale, where flagship games such as *Animal Crossing: New Horizons*, *The Legend of Zelda: *Zelda: Hyrule Warriors* Warriors – Seal War* and *Final Fantasy VII Remake Intergrade*. Square Enix also offered a 30 % discount Intergrade* saw price cuts of up to ¥5,191 and additional reductions on its visual‑novel *Paranoia Site FILE 38 Ise Mermaid Story* through the Nintendo Store until 12 August. DLC and other third‑party software. These coordinated regional hardware and software promotions illustrate Nintendo’s ongoing effort in mid‑2026 strategy to stimulate hardware both console sales and drive game purchases accessory adoption across multiple markets. its global markets throughout the summer of 2026.