Nordic skiing administrative and commercial challenges

The Nordic skiing community is facing significant administrative and commercial shifts. In Norway, the Norwegian Ski Federation introduced new selection criteria for the 2026-27 season, removing previous advantages for national team athletes. This led to further controversy when committee leader Håkon Solvik decided to reset seasonal rankings, requiring athletes to compete at Beitostølen to establish standings for the World Cup opening in Ruka. Athletes have expressed anger over the decision, which nullifies previous season advantages and alters peak performance timelines.

Commercially, the sport is navigating sponsorship and broadcasting difficulties. The cross-country skiing World Cup is currently without a main sponsor following the departure of Coop, leaving the International Ski Federation (FIS) in a weakened financial position that could potentially reduce prize money. Additionally, in Sweden, controversy has arisen regarding the 2027 FIS Nordic World Ski Championships in Falun, as broadcasting rights were secured by the private subscription service Viaplay rather than the public broadcaster SVT, limiting the event's visibility.