Olympique de Marseille commercial and organizational shifts

Olympique de Marseille (OM) is undergoing significant organizational and financial shifts. The club has confirmed the return of Adidas as its kit manufacturer, replacing Puma earlier than originally scheduled. The new deal is estimated to be worth between 40 and 50 million euros per season, roughly doubling the previous Puma contract valued at 20 to 25 million euros. This agreement places OM among the top 12 European clubs for equipment sponsorship revenue.

The substantial increase in sponsorship value has fueled speculation regarding a potential sale of the club by owner Frank McCourt. Observers suggest that Adidas’s significant financial commitment may be linked to an imminent change in ownership. While club president Stéphane Richard has indicated that McCourt is “open to welcoming new partners into the capital,” no official sale has been confirmed. Potential successors or investors discussed include Kyril Louis-Dreyfus, who currently holds a minority stake in the club.

These commercial developments occur as the club continues to navigate financial constraints and sporting difficulties. Following a summer transfer window that saw no new signings, the club remains focused on strict budgetary management.