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Onitsuka Tiger brand expansion and collaborations

Updated 2 times since CLSTR started tracking revisions of this situation.

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2026-09-24 16:19 UTC → 2026-09-25 01:02 UTC · added removed

During Milan Fashion Week, Onitsuka Tiger expanded its retail presence and brand collaborations. The company opened a new two-story flagship store in Milan’s Piazza Liberty, featuring a multi-level layout designed to blend Japanese aesthetics with Italian materials, including a dedicated café. Following the store opening, Onitsuka Tiger announced a partnership with Honda. The collaboration debuted the Onitsuka Tiger Honda Mid Sports Concept motorcycle, which incorporates the brand’s ‘Tiger Yellow’ color and signature stripes. The partnership is reciprocal, with Onitsuka Tiger’s Spring 2027 collections drawing inspiration from motorcycle culture through branded apparel. At the Onitsuka Tiger Spring/Summer 2027 Women’s Collection show, the companies further detailed the collaboration. The ‘Onitsuka Tiger Honda Mid Sports Concept’ prototype motorcycle features black stripes inspired by the brand’s Mexico 66 sneakers. While the specific base model remains unconfirmed, observers noted design similarities to the Honda CBR500R or the CB750 Hornet. The collection also includes clothing and footwear incorporating Honda’s ‘Wing Mark’ logo, reflecting a partnership rooted in “shared values of manufacturing excellence and technological innovation.” The Spring/Summer 2027 collection presentation featured a racing-inspired theme set within a gas station-style environment. The event highlighted several high-profile brand ambassadors, including Thai actress Baifern Pimchanok, Gulf Kanawut, and TWICE member Momo. Additionally, Chinese actress Yang Zi was announced as the brand’s new spokesperson for the Chinese market, an announcement that drew mixed social media reactions regarding her appearance and outfit.

Versions

  1. 2026-09-25 01:02 UTC Onitsuka Tiger brand expansion and collaborations
  2. 2026-09-24 16:19 UTC Onitsuka Tiger brand expansion and collaborations
  3. 2026-09-24 10:40 UTC Onitsuka Tiger brand expansion and collaborations

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