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2 clusters · 25 sources · 3 days · First seen 25 days ago · Last updated 23 days ago

Peacock subscription price increases

Overview

Peacock, the NBCUniversal streaming service, has announced price increases across its monthly and annual subscription tiers. These adjustments follow the platform’s first reported profitable quarter.

Monthly rates for the ad-supported Select tier rose to $8.99, the ad-supported Premium tier to $12.99, and the ad-free Premium Plus tier to $19.99. Annual plans also saw increases, with Premium Plus reaching $199.99 per year. The changes took effect immediately for new and returning subscribers, while existing customers will see the new rates on their billing cycles starting September 17, 2026.

Alongside the pricing shifts, Peacock is testing a membership rewards program with a select group of Premium and Premium Plus subscribers. This beta program includes tiered rewards—Gold, Platinum, and Diamond—based on tenure, offering benefits such as discounts at the NBC and Bravo shops and partnerships like Instacart+ memberships. The company continues to invest in live sports content, including NFL, NBA, MLB, and Premier League coverage, to support its subscriber base.

Entities

Comcast · NBCUniversal · Peacock · Instacart · Matt Strauss

Timeline

23 days ago

[BUSINESS] 3 sources
Peacock increases subscription prices for monthly and annual plans
Peacock has raised its monthly and annual subscription prices, effective August 18, 2026, for new members and September 17, 2026, for existing customers.
25 days ago

[BUSINESS] 22 sources
Peacock raises subscription prices following first profitable quarter
Peacock is raising subscription prices across all tiers following its first profitable quarter. The move includes increases for Select, Premium, and Premium Plus plans, alongside a new beta rewards program.

Sources

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