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Pet care market expansion in Brazil and Portugal

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2026-08-15 17:26 UTC → 2026-08-25 10:25 UTC · added removed

The pet care market in Brazil and Portugal is experiencing significant expansion continues to expand and professionalization. professionalize. In Brazil, the sector has seen substantial growth, with the industry generating approximately R$ 78 billion in 2025, positioning the country as the third largest pet market globally. Regional developments include a surge in active companies in Alagoas and industry-wide events like During the Exposição Arena Pet and Pet South America 2026. In 2026 event in São Paulo, industry professionals have focused on technical advancements and legal frameworks. The Pet Food Institute (PFI) and PetBR presented initiatives regarding animal nutrition, food safety, and welfare. Discussions have also welfare, with PFI Vice President Daniel Nat-Davies discussing strategies to bridge communication between the industry, health professionals, and owners. Additionally, at the PET Creche Summit, legal expert Claudia Plaster Petris addressed the need for necessity of legal security within the in pet hospitality sector, specifically concerning hospitality, emphasizing crisis management and proper documentation, such as contracts and anamnesis forms, for dog daycares and hotels. The 2026 editions of Pet South America and PET VET Expo at Distrito Anhembi reported record-breaking results, hosting approximately 27,000 visitors and 360 brands, which generated R$ 36 million in business round transactions. The events featured international participation from China, Panama, and Paraguay, and included the 10th anniversary of the MasterGroom Brasil competition. Amidst these developments, Total Agronorte showcased its super premium nutrition brands, Equilíbrio and Equilíbrio Veterinary, following its acquisition of the brand in January 2026. In Portugal, the market is expanding through both organic openings and acquisitions. The ZU brand, part of the Sonae group, has increased its presence by acquiring seven former PetOutlet stores, bringing its total to 82 outlets, many of which feature integrated veterinary clinics.

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  1. 2026-08-25 10:25 UTC Pet care market expansion in Brazil and Portugal
  2. 2026-08-15 17:26 UTC Pet care market expansion in Brazil and Portugal

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