[REVISION HISTORY]

PharmaResearch Rejuran global market expansion

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2026-09-17 04:13 UTC → 2026-09-21 21:59 UTC · added ~~removed~~

PharmaResearch is expanding the global market presence of its Rejuran brand, which includes both derma cosmetics and polynucleotide (PN)-based skin boosters. In late August 2026, the company announced the launch of its Rejuran Cosmetic line in Sephora Singapore, both online and offline, as part of the ‘Olive Young K-Beauty Edit.’ The expansion into the Southeast Asian premium market includes ten products and a marketing campaign featuring pop-up stores at major shopping complexes. By mid-September 2026, PharmaResearch extended its reach into Europe and the Middle East. In Hungary, the company held a symposium in Budapest to introduce various Rejuran products to medical experts, aiming to use local networks to enter neighboring European markets. Concurrently, the company launched symposia in Riyadh and Jeddah, Saudi Arabia, to target the medical aesthetics market and establish a strategic hub for the Gulf Cooperation Council and the broader MENA region. On September 21, 2026, PharmaResearch announced plans to enter the Chinese market through a Memorandum of Understanding (MOU) with Chicmax Cosmetic (CCM), a major Chinese cosmetics group. The companies intend to pursue a joint venture to facilitate local market integration. Rather than simply supplying finished products, the partnership will focus on developing products tailored to local Chinese consumers and enhancing brand utilization. This move is part of a dual localization strategy that includes securing manufacturing infrastructure via the acquisition of CG USA in the United States while collaborating with local experts like CCM for R&D and brand operations in China.

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