[REVISION HISTORY]

Philip Morris IQOS product expansions

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-09 22:25 UTC → 2026-08-27 22:06 UTC · added ~~removed~~

Philip Morris has expanded its heated tobacco product offerings through new flavor releases and hardware editions. In Japan, the company ~~introduced~~ released the SENTIA ~~"Passion Fruit"~~ ‘Passion Fruit’ capsule menthol for the IQOS ILUMA ~~system, bringing its total~~ system on August 3, 2026. This capsule-filled menthol variant, priced at ¥570, brings the SENTIA flavor variety to 20. To support the launch, IQOSPHERE introduced a points-based lottery and exchange program. As part of the ~~"Electric Dreams"~~ ‘Electric Dreams’ global platform—an initiative focused on design, art, music, and culture—Philip Morris International launched the IQOS ILUMA i ~~"Electric Purple"~~ ‘Electric Purple’ color edition. ~~This new~~ The device ~~features~~ includes technical updates ~~including~~ such as a touchscreen to pause the experience and FlexPuff technology for personalization. ~~According~~ In Mexico, the ‘Electric Purple’ launch is tied to the ‘Electric Dreams’ campaign, which aims to connect sensory experiences with travel and culture. Through the IQOS Club, adult users can participate in opportunities to win immersive experiences in locations such as Seoul and Slovenia. Leonardo de Alencar, Vice President of Smoke-Free Products at Philip Morris Mexico, stated the ~~device is intended to represent~~ color represents a ~~mindset~~ ‘mindset of constant ~~discovery.~~ discovery.’ The company ~~states~~ maintains that these heated tobacco devices emit, on average, 95% lower levels of harmful chemicals compared to traditional cigarettes.

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