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Porsche strategic shift in powertrain and workforce

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2026-10-20 02:27 UTC → 2026-10-20 15:18 UTC · added ~~removed~~

Porsche CEO Michael Leiters has announced a strategic shift to offer a dual lineup of internal combustion engine (ICE) and electric vehicles (EV). A central part of this plan is the reintroduction of a gasoline-powered Macan in 2028, which will be sold alongside existing electric versions to address slowing EV market growth and meet diverse customer needs. This pivot follows significant business challenges, including a 40% year-on-year decline in electric Macan sales during the first half of the year and a 32% drop in deliveries in China. To stabilize the company, Porsche is undergoing restructuring that includes closing divisions related to software, batteries, and electric bikes, as well as a plan to reduce the workforce by approximately 9,000 employees by 2035. Additionally, the company recently generated approximately 1 billion euros by selling stakes in the Rimac Group and Bugatti Rimac to improve liquidity. While the company continues electric development for models like the 718, Leiters confirmed that the 911 will not transition to an all-electric platform, opting instead for hybrid technologies. Regarding the 718 lineup, Porsche has clarified that the Boxster and Cayman will not return with internal combustion engines. Under the ‘Sportwagenschmiede ’35’ strategy, the next generation of 718 models will be exclusively electric. Furthering this strategy, Porsche has unveiled the Mission S, a mid-engine supercar concept designed to sit above the 911. CEO Michael Leiters confirmed the Mission S platform will not include a fully electric (BEV) version due to a lack of market demand in the high-end supercar segment. Instead, the platform will offer flexibility to support internal combustion engines, conventional hybrids, and plug-in hybrids to cater to enthusiasts who prioritize engine character and sound.

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