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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 5 sources · 12 days · First seen · Last updated

PUMA footwear and streetwear developments

Overview

PUMA has engaged in several initiatives focused on streetwear and footwear design. The company announced a collaboration with Jaipur Rugs titled ‘The Legacy Lives On,’ which combines streetwear aesthetics with traditional Rajasthani craftsmanship. This partnership involves translating the visual identity of the PUMA Suede sneaker into handmade rugs and footwear, supported by a ‘Suede Sounds Listening Room’ event in Mumbai.

Additionally, PUMA launched a new footwear collection featuring the RS-X Reinvent. This model utilizes a chunky silhouette and a mix of materials including mesh, leather, suede, and synthetic overlays to blend retro aesthetics with futuristic design.

Entities

Lifafa · Jaipur Rugs · Puma · Mumbai

Timeline

  1. 4 days ago

    [BUSINESS] 2 sources
    PUMA launches new footwear collection featuring RS-X Reinvent

    PUMA has launched a new footwear collection, featuring the RS-X Reinvent, which combines retro-inspired chunky silhouettes with modern materials for the streetwear market.

  2. 15 days ago

    [BUSINESS] 3 sources
    PUMA and Jaipur Rugs partner to merge streetwear with Indian craftsmanship

    PUMA India and Jaipur Rugs have partnered to merge streetwear with traditional Indian craftsmanship through a new collection and a music-focused cultural event in Mumbai.

Sources

brandinginasia.com · magazinemanagement.gm-bolivia.com · rikedomen.se · simskoleforbundet.se · theretailtimes.co.in