[REVISION HISTORY]

Puma Q2 2026 financial performance and ownership shift

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-03 14:39 UTC → 2026-08-18 04:00 UTC · added ~~removed~~

Puma SE confirmed a 9.4% currency‑adjusted decline in Q2 2026 sales, reporting revenue of €1.69 billion and a net loss of €72.8 million. The company’s gross margin improved to a record 48.0%, up roughly 180 basis points, driven by lower procurement costs, favorable currency ~~effects~~ effects, and ~~duty~~ €11.5 million in US customs refunds. EBIT loss narrowed to €53.1 ~~million and~~ million, while free cash flow surged to €328.8 million, up from €94.9 million a year earlier. The decline was attributed to a marketplace‑reset strategy that reduced mass‑merchant exposure, with wholesale revenue falling 14% while direct‑to‑consumer sales grew 0.4% and e‑commerce rose 1.8%. Asia‑Pacific markets outside Greater China ~~posted double‑digit growth (12.5% in the earlier report,~~ saw growth, with recent reports noting an 8.6% ~~in the later update), and Greater China sales were modestly up 0.9% after Anta Sports announced a stake acquisition.~~ increase driven by demand for Speedcat models. Inventories were cut by 15.3% to €1.82 ~~billion and working‑capital requirements were reduced. Leadership changes saw Mark Langer become CFO and Dusan Hamlin take~~ billion. In a ~~senior e‑commerce role.~~ significant ownership shift, Anta Sports Products became Puma’s largest single shareholder in late July after acquiring a stake worth approximately $1.8 billion. This change follows a period of market volatility; Puma’s stock recently faced pressure alongside the broader sportswear sector following disappointing revenue reports from competitor On Holding. CEO Arthur Hoeld reiterated the brand‑focused transformation, ~~kept~~ maintained the full‑year 2026 ~~outlook,~~ EBIT outlook (projected between -€50 million and ~~projected~~ -€150 million), and expects a gradual sales recovery in the second half of the year.

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