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2 clusters · 2 sources · 23 days · First seen · Last updated

Rakuten consumer ecosystem and promotions in Japan

Overview

Rakuten has implemented various promotional and ecosystem-driven activities within the Japanese market. In August 2026, the company ran its ‘Mega DEAL’ campaign on the Rakuten Ichiba marketplace, which offered a lottery for 100 participants to receive a 100% point back on purchases of at least 3,000 yen.

By September 2026, a survey by MMD Laboratory indicated that Rakuten Points are a dominant force in the Japanese ‘point economy.’ The study found that 58.8% of consumers using common points utilize Rakuten Points, and 31.8% of respondents identified them as the single point system they use most heavily. The survey noted that the Rakuten ecosystem is primarily driven by its e-commerce platforms.

Entities

Rakuten · Bose · Panasonic · MMD Laboratory Co., Ltd. · V Point

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Rakuten Points lead Japanese consumer point ecosystem survey

    A survey by MMD Laboratory shows 62.6% of Japanese consumers use point ecosystems, with Rakuten Points being the most widely utilized at 58.8%.

  2. 25 days ago

    [BUSINESS] 2 sources
    Rakuten holds Mega DEAL campaign with 100% point back lottery

    Rakuten is hosting a ‘Mega DEAL’ campaign until August 21, offering 100 winners a 100% point back on eligible purchases of 3,000 yen or more.

Sources

mmdlabo.jp · news.mynavi.jp