[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 5 days · First seen · Last updated

ReelShort and Vidio microdrama partnership in Indonesia

Overview

ReelShort, a microdrama platform owned by Crazy Maple Studio, is expanding into the Indonesian market through a partnership with the streaming service Vidio. Beginning September 1, Vidio subscribers on select premium packages will gain access to a dedicated Short Drama tab featuring over 200 ReelShort titles, including genres such as romance, fantasy, and family drama.

To appeal to local viewers, the content will feature Indonesian dubbing and subtitles. The partnership also includes a co-production component where ReelShort and Indonesian production houses will collaborate on new series. This expansion follows ReelShort’s previous entries into Thailand and the Philippines, targeting Indonesia as a major market for short-form drama consumption.

Separately, Vidio was identified by Nielsen Streaming Content Measurement as Indonesia’s top over-the-top (OTT) platform by cumulative audience reach, noting significant viewership among Gen Z and high-income demographics throughout 2025.

Entities

ReelShort · Vidio · Nielsen · Crazy Maple Studio · AR Global Media Network

Timeline

  1. 12 days ago

    [BUSINESS] 3 sources
    Vidio named Indonesia’s top OTT platform by audience reach

    Vidio has been recognized as Indonesia’s leading OTT platform by audience reach and is partnering with ReelShort to introduce short-form drama content to its subscribers.

  2. 17 days ago

    [BUSINESS] 3 sources
    ReelShort partners with Vidio to expand microdramas in Indonesia

    ReelShort has partnered with Indonesian streamer Vidio to bring over 200 microdrama titles to local audiences and co-produce new short-form series with Indonesian production houses.

Sources

avia.org · c21media.net · celebrity.okezone.com · deadline.com · tva.onscreenasia.com · variety.com