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2 clusters · 5 sources · 1 days · First seen · Last updated

Retail Christmas marketing campaigns in Australasia

Overview

Retailers in New Zealand and Australia have launched seasonal marketing initiatives for the 2026 festive period.

The Warehouse introduced an integrated campaign in New Zealand titled ‘This is Warehouse Country’. Developed with TBWA\New Zealand, the campaign uses vignettes of authentic holiday experiences, such as last-minute shopping and gift unwrapping, to connect with local traditions. Frankie Coutler, Chief Marketing Officer of The Warehouse Group, noted that the campaign aims to capture relatable moments for friends and whānau.

Woolworths launched a trans-Tasman campaign titled ‘Tastes Like Christmas’ across Australia and New Zealand. Created with Droga5 ANZ, the initiative features customer food traditions and recipes in television commercials and includes a unique Christmas carol. The campaign also involves a partnership with Spotify to provide personalized playlists based on customer cook profiles. Chief Marketing Officer Sean Barrett stated the goal is to highlight the food that brings families together.

Entities

TBWA|New Zealand · Shane Bradnick · Australia · Droga5 ANZ · Sean Barrett

Timeline

  1. [BUSINESS] 4 sources
    Woolworths launches trans-Tasman Christmas campaign

    Woolworths has debuted its ‘Tastes Like Christmas’ campaign in Australia and New Zealand, featuring customer-inspired recipes and a custom Christmas carol created with agency Droga5 ANZ.

  2. [BUSINESS] 3 sources
    The Warehouse launches new Christmas campaign in New Zealand

    The Warehouse and TBWA|New Zealand have introduced a new Christmas campaign focusing on authentic, relatable holiday traditions and rituals experienced by Kiwi families.

Sources

campaignbrief.co.nz · campaignbrief.com · mediaweek.com.au · mumbrella.com.au · thestable.com.au