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2 clusters · 6 sources · 30 days · First seen · Last updated

Retail industry customer loyalty strategies

Overview

The retail sector is increasingly focusing on evolving customer loyalty strategies to move beyond temporary discounts toward long-term, personalized relationships. Experts suggest balancing behavioral, transactional, and attitudinal pillars, using personalized rewards to drive engagement and focusing on services to prevent disintermediation.

In the digital market, there is a growing trend of consumers making purchases via social media. To convert these buyers into loyal customers, industry professionals emphasize the importance of the shopping experience, noting that building trust through interaction is more vital than mere entertainment. Effective strategies include providing useful information prior to sales and personalizing customer service to meet specific needs and budgets.

Entities

Philippe Moati · Joias Kether · ObSoCo · Débora De Landa · Confederação Nacional de Dirigentes Lojistas

Timeline

  1. [BUSINESS] 4 sources
    Retailers face challenge of building loyalty in digital market

    A CNDL and SPC Brasil study shows 54% of digital consumers use social media for shopping, highlighting the need for retailers to build trust and personalized experiences to ensure customer loyalty.

  2. [BUSINESS] 2 sources
    Retailers urged to prioritize services and personalization for loyalty

    Retailers are encouraged to build long-term loyalty through personalization and services rather than simple discounts, amid the rise of agentic commerce.

Sources

leianoticias.com.br · lesclesdudigital.fr · oantagonista.com.br · oneplusone.fr · rbnfm.com.br · tribunapr.com.br