Retail shopping campaigns in Peru and Mexico

Major retail shopping campaigns are scheduled for Peru and Mexico in late 2026. In Peru, the ‘Día del Shopping’ is set for September 26 and 27, organized by the Asociación de Centros Comerciales y de Entretenimiento del Perú (ACCEP). The event is expected to involve over 90 shopping centers and 9,000 stores, with projected sales of approximately S/ 320 million.

In Mexico, the 16th edition of ‘El Buen Fin’ will run from November 13 to November 17. Recent data from the Asociación Mexicana de Venta Online (AMVO) indicates that nearly 80% of potential consumers intend to shop during the campaign. The typical buyer is approximately 38.5 years old, with a slight female majority and growing interest in the southeast of Mexico. Shoppers are increasingly strategic, with 50% planning purchases in advance and 70% starting searches more than a week before the event. Key interest categories include fashion, electronics, beauty, appliances, and mobile phones, with 62% of shoppers planning an omni-channel approach.

Consumer guidance emphasizes comparing product prices alongside banking benefits such as cashback, points, and interest-free installments. Experts recommend using tools like PROFECO’s ‘Quién es Quién en los Precios’ to verify genuine discounts. Regarding senior citizens, there has been no official announcement of extraordinary discounts combining ‘Buen Fin’ offers with INAPAM credentials; consumers must check directly with individual establishments to see if these benefits can be combined. Additionally, shoppers are advised to verify minimum spending requirements and registration needs through banking apps to avoid unnecessary debt.