[REVISION HISTORY]

Rihanna Savage X Fenty campaign and Fenty Beauty sale

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-27 09:22 UTC → 2026-08-29 08:21 UTC · added ~~removed~~

In late July 2026, Rihanna continued promoting her Savage X Fenty lingerie line. Following the debut of a pink, sheer lace micro-dress on July 22, the brand launched the “Luxe Lace” collection in Tulip Pink and Black Caviar. This campaign emphasized body-positive messaging and stretchable comfort following the birth of her third child. By late July and early August, new promotional imagery featured Rihanna modeling black-and-white lace, stockings, and garter belts alongside road sign props, such as “Stop” and “No Parking” signs. These shoots highlighted luxury accessories, including a $42,000 Fernando Jorge diamond ring and a The Back Vault necklace valued at approximately $123,500. The campaign also referenced designs created by her children and continued the brand’s practice of featuring high-profile figures like Vivian Wilson. The visual rollout has driven significant social media engagement, with fans using the road sign motifs to call for new music. While Rihanna has not released a studio album since 2016, A$AP Rocky recently suggested she may be preparing new material. By late August 2026, the brand launched a new advertising campaign featuring the singer modeling summer and winter 2026 collections. The imagery continues to use unconventional roadside settings, with the 38-year-old artist posing in black lace lingerie, sheer stockings, and Christian Louboutin high heels near various road signs. The inclusion of the “stop” sign has intensified fan speculation regarding the release of her long-awaited ninth studio album, frequently referred to as “R9.” Concurrently, reports indicate that Jay-Z-backed Marcy Pen Capital Partners is pursuing the 50% stake in Fenty Beauty owned by LVMH. The cosmetics brand, valued between $1 billion and $2 billion, saw net sales of roughly $450 million in 2024. LVMH has engaged Evercore to explore a sale, while Rihanna retains her half of the business. ~~These developments occur as Rihanna’s net worth is projected to reach approximately $1 billion by 2026.~~

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