[REVISION HISTORY]

Salesforce acquisition of Braze

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-10-23 01:33 UTC → 2026-10-26 06:23 UTC · added ~~removed~~

Salesforce has entered into a definitive agreement to acquire the customer engagement platform Braze for approximately $5.66 billion in enterprise value. Under the terms of the deal, Braze Class A common stock holders will receive $47.50 per share in cash, which represents a premium of roughly 58% over the stock’s previous closing price. The acquisition is intended to strengthen Salesforce’s Marketing Cloud and Agentforce platforms by integrating Braze’s real-time, AI-driven decisioning and event-streaming architecture. This integration aims to allow brands to personalize communications across mobile apps, websites, email, SMS, and WhatsApp by acting on customer signals as they emerge. Industry analysts suggest the move is designed to bridge gaps in Salesforce’s legacy Marketing Cloud with more agile, modern capabilities for mobile messaging. By incorporating Braze’s real-time processing, Salesforce intends to reduce the need for enterprises to maintain complex engineering pipelines to connect customer data with engagement systems. The transaction is expected to close during Salesforce’s fiscal year 2028, subject to regulatory clearances and Braze shareholder approval.

Versions

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.