Samsung discount promotions in Latin America expand

Samsung’s price‑cut drive in Latin America, which began on 7 July 2026 with the Galaxy S25 FE launch and deep discounts on the Galaxy S26 Ultra, continued to broaden its reach through both direct retail offers and Amazon’s marketplace.

By the end of July the campaign had moved into Brazil, featuring reduced prices on the mid‑range Galaxy Tab S10 FE tablet and the Galaxy A17 256 GB smartphone. On 30 July Samsung listed budget Galaxy phones (A07, A17, A36) and the Galaxy Fit3 smartwatch on Amazon Brazil and Taiwan, and Amazon Brazil added the Galaxy Book Go laptop to a wider limited‑time sale.

Later on 30 July the discount push expanded further. In Brazil, Amazon listings showed several Samsung TVs at reduced prices, including the Vision AI 43‑inch NEO QLED, the 43‑inch QLED Full HD (Q5F) with Xbox Cloud Gaming support, and the 55‑inch OLED S85F, all featuring AI‑enhanced image processing. Samsung smartphones such as the Galaxy A07 and two variants of the Galaxy A17 were also promoted on Amazon Brazil.

The same day, French retailer Boulanger offered a Galaxy Tab S10 Lite bundle at a discounted €379, and Samsung announced that the newly launched Galaxy A37 will move to a quarterly security‑update schedule, with the next patch expected in September.

These coordinated actions illustrate Samsung’s ongoing strategy to deepen market penetration across premium, mid‑range, entry‑level, and now TV and tablet categories in Latin America, while also extending discount promotions to Europe and adjusting product‑support policies.