[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

2 clusters · 4 sources · 20 days · First seen · Last updated

Sanrio character merchandise expansions

Overview

Sanrio is expanding its merchandise offerings through various themed releases and collaborations. In mid-September 2026, FuRyu began rolling out a series of prize items titled ‘Kuromi’s ♡ Birthday Party ♡’ to amusement facilities across Japan to celebrate the character Kuromi’s birthday on October 31. This collection includes plushies, puppet mascots, and various lifestyle accessories featuring original artwork.

By October 2026, Sanrio introduced further character-themed products, including a new lottery series featuring Kuromi in a leopard-print dress. Additionally, the brand launched a second collaboration with the loungewear label gelato pique, featuring designs of Hello Kitty, Cinnamoroll, My Melody, and Kuromi. This collection includes knitwear, bedding, and apparel for various age groups and pets.

Entities

Kuromi · Sanrio · My Melody · Gelato Pique · FuRyu

Timeline

  1. [CULTURE] 2 sources
    Sanrio expands character merchandise with Kuromi lottery and gelato pique collaboration

    Sanrio characters Kuromi and My Melody are featured in new product releases, including a Kuromi-themed lottery and a gelato pique loungewear collaboration.

  2. [CULTURE] 3 sources
    FuRyu to release Kuromi birthday-themed prizes

    FuRyu will release a series of Kuromi and My Melody idol-themed prize items at Japanese amusement centers starting mid-September 2026 to celebrate Kuromi’s birthday.

Sources

animeanime.jp · dtimes.jp · inside-games.jp · prtimes.jp