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Selena Gomez Rare Beauty and mental health initiatives

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2026-10-28 18:47 UTC → 2026-10-29 11:52 UTC · added ~~removed~~

Selena Gomez has conducted several initiatives centered on her brand, Rare Beauty, and mental health advocacy. In mid-October, Gomez hosted the fourth annual Rare Impact Fund Benefit in Los Angeles to raise funds and awareness for youth mental health services. The initiative has reportedly raised over $30 million to support nonprofit organizations globally. Later in the month, Gomez collaborated with Demi Lovato for the ‘Still Making Each Other Blush’ campaign for Rare Beauty. The campaign features an exclusive blush bundle and utilizes imagery that recreates poses from their 2009 film, ‘Princess Protection Program’. The collaboration aims to promote self-acceptance and genuine connections. This partnership includes ‘The Delena Soft Pinch Blush Bundle’, named after the fan-coined portmanteau for the duo. The set contains two shades: ‘Hope’, a nude mauve selected by Gomez, and ‘Virtue’, a beige peach shade selected by Lovato. Promotional materials for the campaign utilize nostalgia by featuring the stars in their original character costumes and a video reminiscent of early YouTube vlogs set to their former duet, ‘One and the Same’. The collaboration follows a personal reconnection between the two artists that reportedly began in April when Gomez attended Lovato’s concert in Orlando. The campaign also highlights the lifelong friendship of the two stars, who first met in 2002 while auditioning for ‘Barney & Friends’.

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