[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [TECHNOLOGY]

2 clusters · 2 sources · 25 days · First seen · Last updated

Shift in media consumption toward social video

Overview

Media consumption patterns are shifting as social video and creator-driven content increasingly compete with traditional broadcasting. Local television stations have begun redesigning newsroom workflows and adopting vertical video formats to reach younger audiences, noting that reports reformatted for TikTok can earn significantly higher viewership than traditional newscasts.

Data indicates that in the United States, daily viewership time on YouTube, TikTok, and social video has overtaken the time spent on live TV and subscription-based streaming services. This trend is driven largely by Gen Z, who lead in YouTube consumption. While short-form content is a major factor, there is also a noted rise in long-form consumption across various social platforms.

Entities

TikTok · Facebook · Instagram · Mike Beaudet · Attest

Timeline

  1. 26 days ago

    [TECHNOLOGY] 2 sources
    YouTube and social video overtake traditional TV in viewership time

    A new Attest report reveals that social video and YouTube consumption now exceeds time spent on live TV and streaming services, driven largely by Gen Z and a growing demand for long-form creator content.

  2. about 2 months ago

    [TECHNOLOGY] 2 sources
    Local TV stations turn to TikTok and vertical video to win Gen Z viewers

    Local TV news is adopting TikTok and vertical video to reach Gen Z, after a WCVB report drew 165k TV viewers but 444k TikTok views, reflecting a shift in news discovery and prompting newsroom workflow changes.

Sources

7dias.com.mx · tvtechnology.com