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Smartphone industry hardware longevity and replacement

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2026-09-07 02:56 UTC → 2026-09-09 05:27 UTC · added ~~removed~~

The smartphone industry continues to see an extension in consumer replacement cycles. While the global average reached 43 months in 2024, recent market trends in Taiwan indicate that approximately 39% of iPhone buyers now hold their devices for more than three years. This shift is driven by users waiting for hardware failures—such as battery degradation, screen aging, or insufficient processing power—rather than seeking new features. As manufacturers like Samsung and Google commit to longer software support, users are increasingly treating smartphones as long-term essential tools rather than fashion accessories. In Japan, consumers are extending device lifecycles to up to five years through intentional ~~maintenance, such~~ maintenance. This trend is also emerging in Russia, where data from Unisimka indicates that 74% of users keep their current smartphone for more than one year. Russian consumers are increasingly showing a preference for used devices, with 25% of respondents stating that “minor feature additions do not justify the cost of a new purchase” as ~~deep cleaning device crevices, applying display coatings, and utilizing low-power modes~~ prices for new mobile devices continue to ~~preserve battery health.~~ rise. In response to these lengthening cycles, Apple is preparing the iPhone 18 Pro series, which is expected to feature the A20 Pro chip using a 2-nanometer process, improved battery life, and advanced camera systems with mechanical variable apertures. However, analysts from TrendForce suggest that rising component costs for memory and advanced chips could lead to price increases of 10% to 20% for Pro models. Apple is also preparing to unveil its first foldable device, potentially named the iPhone Ultra, which is expected to enter the market at a premium price point between $2,000 and $2,400. Reports indicate that production for this foldable model may face initial supply limitations due to strict quality control regarding hinge performance and screen flatness.

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