Smartwatch and wearable technology market trends

The market for wearable technology, specifically smartwatches and smartbands, shows a focus on budget-friendly options and e-commerce promotions.

In the segment for devices under 60 euros, consumers have access to models featuring Bluetooth calling, health sensors for heart rate and SpO2 monitoring, and various battery life capabilities. Notable models include the Matast smartwatch, the Xiaomi Redmi Watch 5 Lite, and the Samsung Galaxy Fit3. Specialized options, such as the Blackview GPS watch for children, also provide geolocation and SOS features.

In Brazil, major e-commerce platforms like Mercado Livre and Amazon are offering significant discounts on a wide range of brands, including Samsung, Huawei, Amazfit, Xiaomi, QCY, and Basike. Discounts on these devices, which provide health monitoring and smartphone notifications, have been reported to reach up to 73 percent. Recent promotions on Mercado Livre feature the Samsung Galaxy Watch 8, Amazfit Balance 2, and the Xiaomi Redmi Watch series, while Amazon has highlighted deals on the Haiz My Watch I Fit and the Xiaomi Redmi Watch 5 Active.

Additionally, during the 11.11 sales period on AliExpress, brands such as Xiaomi, Huawei, and Amazfit are offering various models. These range from the entry-level Amazfit Active to the mid-range Xiaomi Watch S3, which features an AMOLED screen and an interchangeable bezel. The premium segment is represented by the Huawei Watch GT 6 Pro, which offers enhanced features for high-level performance and cycling.