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Snap Inc. Q2 earnings beat

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2026-08-04 16:16 UTC → 2026-08-05 04:30 UTC · added ~~removed~~

Snap Inc. posted ~~second‑quarter~~ Q2 2026 revenue of $1.60 billion, ~~a 19% year‑on‑year increase that topped analysts’~~ up 19 % YoY and ahead of the $1.54 billion ~~estimate. The beat was driven~~ consensus. Advertising revenue rose 9 % on higher CPMs, boosted by ~~a surge in advertising spend linked to the FIFA~~ World Cup ~~and stronger activity from large North‑American advertisers.~~ spend. Daily active users ~~grew~~ increased about 5% 5 % to 493 million, while DAUs fell ~~roughly 7%~~ 7 % in North America and 2% 2 % in Europe. The company reaffirmed its ~~third‑quarter~~ Q3 revenue outlook of $1.70‑$1.74 billion, with the midpoint slightly above the $1.70 billion consensus, and projected adjusted EBITDA ~~guidance~~ of $300‑$350 million. Snap ~~also confirmed that~~ highlighted its first augmented‑reality glasses, ~~called “Specs,” will launch in September 2026~~ Specs, priced at $2,195 and slated for a ~~price of $2,195.~~ September 16 launch, calling the product its “largest long‑term opportunity.” In parallel, Snap announced a ~~16%~~ 16 % workforce reduction—about 1,000 jobs—aimed at saving more than $500 million by the second half of 2026. ~~Norway’s Släger agency was named the new PR partner for the Norwegian market.~~ Shares ~~rose~~ jumped roughly 9% 9 % in extended ~~trading following the release.~~ trading.

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