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São Paulo fashion industry events and trends

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2026-10-21 19:54 UTC → 2026-10-23 03:30 UTC · added ~~removed~~

The fashion industry in São Paulo is currently highlighted through various runway presentations and industry-focused events. Recent showcases at São Paulo Fashion Week have featured a range of hairstyling trends, moving between highly structured, sculptural forms like braids and buns and more relaxed, natural textures with soft waves. In addition to runway trends, the sector is being celebrated through media and professional discourse. The documentary series ‘Muito Além da Moda – Paulo Borges’ has premiered, examining the 30-year history of São Paulo Fashion Week and the evolution of Brazilian fashion. Concurrently, the 10th edition of the Iguatemi Talks Fashion conference is bringing together designers and international personalities to discuss topics such as artificial intelligence, business succession, and cultural identity. The 61st edition of São Paulo Fashion Week (SPFW N61) further expanded the industry's scope, showcasing diverse aesthetic directions such as maximalism, artisanal craftsmanship, and the reinvention of classic silhouettes. Key runway trends included voluminous ‘aladdin’ pants, graphic T-shirts, satin fabrics, and halter necklines, with contributions from designers including ALUF, Lilly Sarti, Uó por Marcelo Sommer, and Apartamento 03. This edition also highlighted intersections between fashion and beauty. During the debut runway show of the brand Hisha at Parque Ibirapuera, Rennova Care partnered to distribute multifunctional makeup kits and high-SPF facial sunscreens, linking dermocosmetics with self-care and individual expression.

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