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São Paulo Court maintains suspension of ‘Paulista Times’
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2026-09-21 22:12 UTC → 2026-09-22 22:51 UTC ·
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São Paulo urban advertising project legal dispute Court maintains suspension of ‘Paulista Times’
The Court of Justice of São Paulo (TJSP) has maintained rejected an appeal by the São Paulo City Hall, maintaining the suspension of a large-scale urban advertising project the Boulevard São João project, popularly known as the ‘Paulista Times Square’. The initiative, proposed by FDB Digital Participações Ltda., sought to install massive LED panels and panels—ranging from 300 to 1,000 square meters—and video mapping projections on building facades at the intersection of Avenida São João and Avenida Ipiranga. The court 7th Public Law Chamber of the TJSP justified the decision by citing the project’s massive scale and its potential impact on the Public Ministry urban landscape and the community. Judges raised specific concerns regarding visual pollution, environmental degradation, and the project’s risk of “irreversible damage” to buildings of significant historical and landscape value in the city’s historic center. In addition to the ongoing concerns regarding compatibility with the ‘Lei Cidade Limpa’ (Clean City Law), which has restricted public advertising in the city for two decades. While court raised questions about the municipal government argued legitimacy of the project would offer heritage restoration without direct decision-making process, specifically whether technical approvals were granted before public spending, legal challenges highlighted potential indirect costs, such as long-term expenses for lighting oversight and required facade repairs following the three-year contract. consultations had concluded. The São Paulo government has indicated its intent to continue legal proceedings current suspension prohibits any works or installations related to demonstrate the project’s legality. project, subject to a daily fine.
Versions
- 2026-09-22 22:51 UTC São Paulo Court maintains suspension of ‘Paulista Times’
- 2026-09-21 22:12 UTC São Paulo urban advertising project legal dispute
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