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Social media influence on youth cosmetic use

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2026-09-17 05:55 UTC → 2026-09-19 15:36 UTC · added ~~removed~~

Social media platforms are driving a trend where children and pre-adolescents increasingly adopt complex skincare and makeup routines. Influenced by viral videos on platforms like TikTok and Instagram, young consumers are seeking specific adult-oriented products, including cleansers, serums, and sunscreens. Ioanna Valaskopoulou, General Director of the Panhellenic Association of Cosmetics and Fragrance Manufacturers (PSVAK), observed that young users often arrive at stores requesting specific brands seen via influencers. While exact statistical data on the age of onset is unavailable in Greece, experts have expressed concerns regarding the pressure on appearance and the effects of these products on developing skin. Recent developments highlight the emergence of the ‘beauty-maxxing’ trend, which has garnered over 14 million mentions on TikTok. This trend encourages consumers to intensify skincare and wellness rituals through more intentional and sensory experiences. However, the rise of viral DIY skincare recipes has introduced significant dermatological dangers. Users attempting to replicate unverified home mixtures found on social platforms have reported skin irritation, excessive dryness, and compromised skin barriers. Experts warn that the lack of scientific basis in these recipes can lead to persistent inflammation and sensitivity.

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