[REVISION HISTORY]

Soft2Bet expands commercial leadership and iGaming tech

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-14 06:31 UTC → 2026-09-15 15:47 UTC · added ~~removed~~

Soft2Bet, an international iGaming and digital entertainment technology provider, has focused on expanding its B2B platform capabilities through integrated architecture. Initially, the company emphasized driving user engagement by incorporating gamification elements—such as leaderboards, missions, and progress levels—directly into its core product structure. This unified architecture supports diverse languages and payment methods to ensure a consistent user experience. Following these developments, the company expanded its platform focus to include player protection by integrating responsible gaming measures using real-time data monitoring and behavioral analysis. Building on this technical foundation, Soft2Bet is expanding its industry influence through educational initiatives, including the return of its Player Experience Academy in September 2026. To support its growing B2B presence, the company has recently strengthened its commercial leadership with several key appointments: Andrew Cochrane as Chief Commercial Officer, Harrison Barrett as Vice-President of Business Development, and Ryan Collinge as Executive Vice-President of Group Business Development and Strategic Partnerships. A central component of this expansion is the MEGA (Motivational Engineering Gaming Application) technology. This gamification solution integrates missions, quests, and leaderboards into casino and sportsbook platforms to increase operator GGR and ARPU while supporting compliance in regulated global markets. ~~These efforts come as~~ In September 2026, the ~~global online gambling market continues to grow, with Soft2Bet aiming~~ company further modernized its technological infrastructure by transitioning from on-premises systems to ~~provide stable, compliant platforms~~ a cloud-native architecture using Amazon Web Services (AWS). This shift utilizes microservices and containerization to ~~address the gap between licensed~~ decouple platform functions into independent components, enabling scalable computing, shorter development cycles, and ~~unlicensed operators.~~ increased operational stability. The transition also included reorganizing the data layer to manage large volumes of operational information more effectively.

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