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Sony strategic shift and hardware supply challenges

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2026-09-30 18:42 UTC → 2026-10-03 08:13 UTC · added ~~removed~~

Sony Group Corporation has announced it will not participate in the Consumer Electronics Show (CES) 2027, ending a continuous attendance streak dating back to 1967. The company stated this decision reflects a strategic shift toward entertainment, intellectual property, and creator-focused technologies, such as gaming, music, and movies. Reports indicate that this pivot follows a broader trend of reduced focus on consumer electronics hardware, including the transition of the Bravia television brand to a joint venture and the cancellation of the Afeela electric vehicle project. This shift includes a move away from traditional consumer electronics like televisions and audio systems in favor of content and professional tools. For the PlayStation division, the decision reflects a preference for utilizing proprietary communication channels rather than large-scale industry trade shows. In addition to the strategic shift, Sony is reportedly facing significant supply chain challenges regarding PlayStation hardware. Component shortages are impacting console availability, leading to highly restricted access to the PlayStation 5 Pro in Japan, where Sony has implemented a lottery system for customers.

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