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2 clusters · 2 sources · 9 days · First seen · Last updated

South African consumer shopping trends

Overview

Consumer interest in Black Friday in South Africa has seen a 30% year-on-year increase, reflecting a trend where shoppers begin researching products and comparing prices well ahead of the promotional period.

Driven by cost-of-living pressures regarding food, fuel, and electricity, South African shoppers are adopting more strategic behaviors. A survey by OneDayOnly indicates that 88% of respondents are saving more aggressively, while 80% intentionally wait for sales. To secure better value, 76% of shoppers cross-check prices across multiple platforms, and nearly 60% expressed interest in using artificial intelligence (AI) powered shopping assistants to locate deals.

There is also growing skepticism toward major sales events; 37% of participants believe most Black Friday discounts are misleading, with only 7% trusting every advertised discount to be genuine. Consumers are increasingly relying on reviews and discount codes rather than promotional messaging to ensure actual savings.

Entities

South Africa · Google · Laurian Venter · Jane Walters · Philadelphia

Timeline

  1. [BUSINESS] 2 sources
    South African shoppers turn to AI and price comparison amid cost-of-living pressures

    South African online shoppers are increasingly using AI tools and cross-platform price comparisons to manage cost-of-living pressures, while expressing skepticism toward Black Friday discounts.

  2. [BUSINESS] 2 sources
    South African Black Friday interest rises 30% amid extended shopping trends

    Black Friday search interest in South Africa has grown 30% year-on-year as consumers engage in longer research periods to find value ahead of the November shopping season.

Sources

brainstorm.itweb.co.za · insidepolitic.co.za