[CLSTR]
< Back to situation

[REVISION HISTORY]

South Korea drama “Kim Bu Jang” popularity

Updated 4 times since CLSTR started tracking revisions of this situation.

What changed

2026-07-27 07:11 UTC → 2026-07-29 09:42 UTC · added removed

In late June 2026, the SBS weekend series “Kim Bu Jang” earned a 15.7 % nationwide rating for its second episode, the first 15‑plus rating for an SBS drama in five years, prompting strong audience reaction to the adaptation of a popular web‑toon. By the end of July 2026 the drama had concluded. Lead actor So Ji‑sub thanked the cast, crew and viewers as the series peaked at a 27.1 % Nielsen rating, remained above 20 % throughout its run, became the top‑rated Korean mini‑series of the year and led Netflix’s non‑English TV‑show chart for three weeks. On 26 July 2026, So Ji‑sub presented 1‑gram gold bars, funded from his own pocket at a cost of about 100 million won, to roughly 300 members of the “Kim Bu Jang” cast and staff. The gifts were also given staff and to the crew of his Netflix film “Agent Kim Reactivated”, a project sometimes aired under the same title. Reactivated”. Each bar came in an individual box was boxed with a handwritten thank‑you note, and So Ji‑sub he noted recipients could sell the gold if they ever faced financial hardship. The gesture, highlighted gesture was widely shared on Korean forums and social media, attracted drawing coverage across in Vietnam, Italy, Singapore and other markets, underscoring markets. Later reports on 29 July confirmed the drama’s widespread acclaim bars were valued at about 300 000 won each and the actor’s recurring practice of rewarding production teams with gold reiterated that So Ji‑sub has repeated similar gold‑gift gestures after successful projects. earlier projects, such as the 2025 Netflix series “Mercy for None”. One recipient, actor Yoon Kyung Ho, said he kept his piece hidden and later his eight‑year‑old son presented it back to him as a birthday gift.

Versions

  1. 2026-07-29 09:42 UTC South Korea drama “Kim Bu Jang” popularity
  2. 2026-07-27 07:11 UTC South Korea drama “Kim Bu Jang” popularity
  3. 2026-07-27 07:00 UTC South Korea drama “Kim Bu Jang” popularity
  4. 2026-07-27 03:28 UTC South Korea drama “Kim Bu Jang” popularity
  5. 2026-07-27 01:03 UTC South Korea drama “Kim Bu Jang” popularity

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.