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2 clusters · 4 sources · 7 days · First seen · Last updated

South Korean financial institutions KBO postseason marketing

Overview

South Korean financial companies are utilizing the KBO League postseason to engage customers through various promotional campaigns.

Samsung Securities expanded its ‘Samsung Securities Pension Joined-Dak’ event to include the semi-playoffs, playoffs, and the Korean Series. The initiative, which aims to introduce pension products to younger demographics, offers food incentives such as chicken and beverage packages at stadiums in Jamsil, Daegu, and Suwon.

Shinhan Bank, the title sponsor of the KBO League, launched ‘2026 SOL Bingo’. This participatory game allows users to predict match outcomes and game records to complete bingo boards. Participants can earn My Shinhan Points, and top achievers are eligible for rewards. Additionally, a partnership with CJ Olive Young provides lottery-selected participants with discount coupons for use after the postseason.

Entities

KBO League · Samsung Securities · Samsung Lions Park · Shinhan Bank · Jamsil Baseball Stadium

Timeline

  1. [BUSINESS] 2 sources
    Shinhan Bank launches SOL Bingo game for KBO postseason

    Shinhan Bank launched ‘2026 SOL Bingo’, a game for KBO postseason fans to predict match results and win My Shinhan Points and CJ Olive Young coupons.

  2. [BUSINESS] 3 sources
    Samsung Securities expands baseball postseason promotion

    Samsung Securities is extending its promotional event to the KBO postseason, offering chicken and beverage packages at baseball stadiums to increase pension product awareness among fans.

Sources

biz.heraldcorp.com · sateconomy.co.kr · socialvalue.kr · techholic.co.kr