[REVISION HISTORY]

Spanish TV ratings and programming shifts August-October

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What changed

2026-10-27 09:26 UTC → 2026-10-28 17:19 UTC · added ~~removed~~

Throughout September and October 2026, the Spanish television market was characterized by the dominance of Antena 3 and La 1, while Telecinco faced significant structural challenges. In early September, Antena 3 established strong momentum, with ‘Antena 3 Noticias 1 Fin de Semana’ averaging 1,851,000 viewers on September 5. Prime-time leadership was frequently contested; ‘El Hormiguero’ on Antena 3 consistently outperformed La 1’s ‘La Revuelta’, at one point maintaining a 170,000-viewer lead. La 1 saw significant spikes through high-profile interviews, such as a broadcast with the President of the Government that secured a 23.5% audience share. By late September, Antena 3’s news programming continued to draw massive audiences, with ‘Antena 3 Noticias 1’ exceeding 2.1 million viewers. Sports also drove engagement, notably a UEFA Nations League match on La 1 that achieved a ‘Minuto de Oro’ of 2,101,000 viewers. Meanwhile, Telecinco struggled, closing September with an average share of 8.3% to 8.4%, trailing Antena 3 (12.7% to 12.8%) and La 1 (11.7% to 12%). In October, Antena 3 reaffirmed its status as ~~the~~ a leading private broadcaster. On October 10, the network led with a 10.6% average share, bolstered by ‘La ruleta de la suerte Noche’ reaching 2.2 million unique viewers. By October 17, Antena 3 achieved a 13.3% average share, broadcaster, with ‘La Voz’ setting a seasonal record of 12.6% share. ~~On October 26,~~ However, by late October, the competitive landscape shifted as La 1 attempted to overtake Antena 3 for monthly viewership leadership. To bolster its position, La 1 adjusted the scheduling of ‘MasterChef Celebrity Legends’ by airing double episodes, resulting in La 1 holding a 13% share compared to Antena 3’s 12.3%. During this period, Antena 3 maintained high-performing individual programs, such as ‘Antena 3 Noticias 2’ securing 2,213,000 viewers and ‘Pasapalabra’ ~~recorded~~ recording a ‘Minuto de Oro’ of 2,589,000 viewers. ~~To maintain momentum,~~ On Monday, October 27, Antena 3 ~~announced the October 29 premiere of the second season of the drama ‘Entre tierras’.~~ led with a 13.6% share, while Telecinco’s ‘La isla de las tentaciones’ achieved a 12.8% share.

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