[REVISION HISTORY]

Spanish CNMC regulator enforcement

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What changed

2026-07-28 10:15 UTC → 2026-08-01 09:23 UTC · added ~~removed~~

The Comisión Nacional de los Mercados y la Competencia (CNMC) has broadened its crackdown on commercial content across Spanish media. After fining three top influencers on 23–26 July 2026 for undisclosed promotions, inappropriate age warnings, and unauthorised pharmaceutical ads, the regulator also announced tighter capital‑buffer rules for electricity retailers. On 27 July 2026 the CNMC ~~sanction‑ed~~ sanctioned public broadcaster RTVE for two serious breaches during episodes of *MasterChef* and *MasterChef Celebrity*. Wine advertisements aired between 10:42 and 13:55 – outside the allowed 20:30‑05:00 window for drinks ≤20 % ABV – lacked the required low‑risk consumption message, a permanent “publicidad” overlay, and proper labelling for related MasterChef products. An initial fine of €512,168 was reduced to €307,300 after RTVE voluntarily accepted responsibility and paid early. A follow‑up notice on 30 July 2026 confirmed the €307,300 penalty, emphasizing that the programme featured concealed advertising and repeated product placements without clear commercial labeling. CNMC noted that RTVE had previously been fined €125,581 in 2022 for similar infractions. The broadcaster has not issued a public response; the show's executive producer is Macarena Rey of Shine Iberia. These actions illustrate the CNMC’s expanding focus from influencer advertising compliance to broader media and market‑stability measures, underscoring a systematic push for stricter labeling and disclosure standards across Spain’s audiovisual and utility sectors.

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