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SPORTEL Monaco 2026 conference and awards

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2026-10-20 08:38 UTC → 2026-10-24 00:12 UTC · added ~~removed~~

The SPORTEL Monaco 2026 conference, held from October 19–21, focused on the evolution of the global sports industry, specifically regarding the integration of artificial intelligence and changing digital ecosystems. Initial details highlighted the summit’s focus on how rights holders and broadcasters can maximize content value through direct-to-consumer models and the practical application of AI in content creation, fan engagement, and data analysis. The event also aimed to address shifting consumer behaviors, such as the preference for short-form content and gaming among younger audiences. Subsequent updates noted that the exhibition was 80 percent sold out, with major entities like FIFA, the NFL, LaLiga, and ESPN confirmed to attend. A new structural addition, the CMO Brand Programme launched in collaboration with Qualcomm, aimed to integrate brands more deeply into the sports media ecosystem. The organization also announced plans for international expansion, including an event in Toronto, Canada, in March 2027. On October 19, the 37th Sportel Awards took place at the Grimaldi Forum in Monaco, attended by approximately 700 guests, including Prince Albert II of Monaco. The ceremony honored excellence in sports media and production, with a jury led by former footballer Sonny Anderson. French productions achieved significant success, winning five trophies, including awards for Canal+ and Publicis Sport. International winners included NBC Sports (USA), TV Globo (Brazil), and City Studios/Plan B/KM Films/Workerbee (UK). During the event, Amélie Oudéa-Castéra, president of the CNOSF, noted that sport serves as a “vital investment and a tool to engage youth.” Specific award winners included Canal+ for the biopic ‘Génération Biétry’ and Publicis Sport, La Baronne, and Fit Group for the Société Générale advertisement ‘The Silent Anthem / L’Hymne silencieux.’

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