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2 clusters · 5 sources · 0 days · First seen · Last updated

Spring Japan brand renewal and promotional campaign

Overview

Spring Japan, a low-cost carrier within the JAL Group, has initiated a comprehensive brand renewal. This redesign includes a new logo and aircraft livery that reintroduces a cherry blossom motif, utilizing a color palette of light green and cherry blossom pink. The company plans to update its entire fleet over several years, with the first Boeing 737-800 featuring the new design expected to begin operations in mid-November.

To coincide with this renewal and the celebration of ‘Runway Day’ on November 11, the airline launched the ‘Take Off with a New Wind’ campaign. This promotional period includes a time sale for one-way domestic tickets priced at 3,111 yen for travel between November 16, 2026, and January 12, 2027. Other initiatives involve discount coupons, social media giveaways, and special events such as a Narita Airport bus tour in December.

Entities

Narita Airport · Spring Japan · FARVE · JAL Group · Japan Airlines

Timeline

  1. [BUSINESS] 4 sources
    Spring Japan unveils new cherry blossom-themed brand identity

    Spring Japan is refreshing its brand with a new cherry blossom-themed logo and aircraft livery, with the first new Boeing 737-800 expected to enter service in mid-November.

  2. [BUSINESS] 3 sources
    Spring Japan launches domestic flight campaign

    Spring Japan is running a promotional campaign featuring 3,111 yen one-way domestic flights and discount coupons to celebrate its brand renewal and Runway Day.

Sources

aviationwire.jp · news.cube-soft.jp · sky-budget.com · traicy.com · travel.watch.impress.co.jp