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Stanley and Farm Rio fashion partnership

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2026-08-19 04:52 UTC → 2026-08-22 17:19 UTC · added ~~removed~~

Stanley 1913 and the Brazilian fashion brand Farm Rio announced a global partnership to launch a tropical-inspired collection. The collaboration, supported by a campaign titled ‘Os Cariocas’, features products such as 30 oz. and 40 oz. Quencher tumblers and mini cooler bags utilizing recycled materials. Following the announcement, the limited-edition collection was released on August 18. The lineup includes eight items, such as the Julienne Mini Cooler and various Quencher H2.0 Flowstate Tumblers in designs like ‘Painted Bananas’, ‘Tropical Destiny’, and ‘Tropical Woods’. A unique feature of the collection is the inclusion of charms, such as parrots or toucans, that can be attached to the products. To promote the launch, the brands deployed a three-meter itinerant vending machine across Rio de Janeiro, with stops at Arpoador beach and Ipanema on Rua Garcia d’Ávila. Customers purchasing the 887 ml Quencher directly from the machine received exclusive gifts from FARM Etc. and special benefits for FARM Rio purchases. The activation, which incorporated local music and refreshments, followed significant digital engagement where social media posts surpassed 5 million views and over 8,000 consumer registrations were recorded via ‘notify me’ tools prior to the release.

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