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Starbucks corporate restructuring and relocation

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2026-08-23 20:04 UTC → 2026-08-26 21:23 UTC · added ~~removed~~

Starbucks is undergoing a corporate restructuring led by CEO Brian Niccol, aimed at reducing costs by approximately $2 billion over two years. A key component of this plan involves relocating corporate operations to a new office in Nashville, Tennessee. As part of this transition, the company is eliminating hundreds of roles. Recent reports indicate that 224 employees—comprising 104 remote workers and 120 Seattle-based staff who declined the relocation—are being laid off. These cuts primarily affect corporate teams, including those responsible for store design and construction. This follows a larger trend of workforce reductions, with more than 2,300 corporate positions eliminated since last year. Despite these cuts, Starbucks has recently reported four consecutive quarters of sales growth in its stores. The company’s broader strategy involves reorganizing its international presence, which may include selling portions of its business in China to focus on priority markets.

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