Streaming consumption trends in Portugal

In Portugal, rising subscription costs and new restrictions on account sharing from major providers like Netflix, Disney+, Max, and Prime Video have led users to seek legal, free alternatives. This has increased interest in Free Ad-supported Streaming TV (FAST) models, such as Pluto TV and Plex TV, as well as public service platforms like RTP Play.

By 2026, the streaming landscape has evolved into a complex interplay of catalog diversity, technical quality, and varying pricing models. Major platforms are increasingly differentiating themselves through specialized content, such as original productions versus licensed titles, and offering different video resolutions across subscription tiers.

Netflix, in particular, is focusing on high-profile original films and a significant push in international content, specifically K-dramas and South Korean productions. Upcoming titles include suspense and drama series such as ‘Doctor X: A Máfia do Jaleco Branco’ and ‘Um Choque de Amor’, alongside films featuring actors like Ben Affleck and Jessica Chastain. In the Portuguese market, consumer engagement remains high, with platforms balancing the costs of advertising-supported tiers against the demand for premium, ad-free viewing experiences.