[REVISION HISTORY]

Suica Penguin retirement and mascot successor vote

6 recorded revisions of this situation.

What changed

2026-10-15 07:06 UTC → 2026-10-28 23:45 UTC · added ~~removed~~

As the Suica Penguin prepares to retire on March 31, 2027, part of JR East’s “Suica Renaissance” initiative, various commemorative activities have expanded. While the historical advertisement gallery on vending machines at Tokyo Station continues to evoke nostalgia on social media, new regional and brand collaborations have emerged. In Nagano Prefecture, a limited-edition collaboration with spice retailer Nemoto Yawata Yasugoro launched, featuring a three-can shichimi set with original stickers. Recent developments include the announcement of new merchandise releases and resales. JR East Service Creation will begin reselling the Suica Penguin Attendant Mascot (Pink Scarf) on October 17, 2026. Priced at 2,500 yen, the item features a scarf pattern identical to those worn by train attendants and is tied in a rose shape. Sales are restricted to specific Shinkansen lines (Tohoku, Joetsu, Yamagata, Akita, Hokuriku), the Azusa and Hitachi limited express services, and Green Cars in the Tokyo metropolitan area. Furthermore, Kinokuniya has announced its final collaboration product with the character: a palm-sized plush mascot bag scheduled for release in late October 2026. The item features a carabiner, a ribbon in Kinokuniya’s brand colors, and a miniature eco-bag draped over its shoulder, which can be unfolded from the penguin’s back for use. This release marks the conclusion of the partnership between Kinokuniya and the mascot before its scheduled graduation in March 2027. New collaborations have also expanded to stationery and lifestyle goods. Hobonichi launched a 14-item stationery collection, including planners and pouches, with pre-orders available via GRANSTA MALL from late September 2026. Additionally, Hands Shinjuku hosted a pop-up event in September 2026 featuring lifestyle items such as pet bottle coolers and bedding storage bags. To express gratitude to supporters, the JR East Group announced a “Penguin Years” merchandise collection for release on October 30, 2026.

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