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SuperZoo 2026 pet trade show
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2026-08-05 22:04 UTC → 2026-08-26 23:27 UTC ·
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The SuperZoo 2026 pet industry trade show was announced for held from August 12‑14 12–14 at the Mandalay Bay Convention Center in Las Vegas, with an expanded floor space, educational sessions beginning on August 11. Hosted by the World Pet Association, the event featured more than 1,200 brands, brands and 2,000 new products. Organisers highlighted new features such as products across a 350,000-square-foot floor. New programming included a Groomer’s Innovation Stage, accredited veterinary programming, sessions presented with the US Vet Show, and networking events for female founders and first‑time attendees. When the show opened, exhibitors showcased the latest trends. young professionals. Exhibitors highlighted several industry trends, particularly in luxury goods, feline wellness, and connected technology. Luxury brand Paw Fancy debuted made its modular leash system West Coast debut with its Legacy Interchangeable Leash & Collar System and high‑fashion faux‑fur apparel. the high-fashion Icon Collection. In the feline sector, Wellness Signature Selects introduced gourmet recipes designed for hydration, while ZYMOX and HICC PET showcased specialized grooming and cleaning solutions. Industry leaders noted a significant shift toward connected pet‑care pet-care technology, sustainability sustainability, and wellness, with products like wellness. Notable technological entries included smart collars, eco‑friendly devices such as LittlePetApp, Talktail, and iDogCam, alongside an emphasis on eco-friendly ingredients and packaging gaining attention. packaging. The event provided buyers and media with an early view a comprehensive preview of the direction of upcoming year's directions in pet retail for the year ahead. and product innovation.
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