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Back-to-school technology consumer trends

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2026-09-03 12:54 UTC → 2026-09-03 21:43 UTC · added ~~removed~~

Retailers and experts are highlighting various technology products and gift recommendations for the back-to-school season. Initial promotions focus on essential hardware for students, including Samsung tablets, Canon all-in-one printers, ASUS Chromebooks, and JLab headphones. Other featured items include digital chore charts for schedule management. Subsequent recommendations expand to include practical accessories and lifestyle gadgets, such as Belkin power banks, Apple Gift Cards for educational apps, light-based alarm clocks for sleep management, and portable Canon photo printers. Specific product features are emphasized, such as the Samsung Galaxy Tab A11+ for its expandable storage and the JLab headphones' volume-limiting capabilities for younger users. Discounts have expanded to include broader educational programs. Apple continues its Education program, offering discounted Mac, iPad, and Apple Watch products for students and teachers, often verified via UNiDAYS. In Italy, this includes specific promotions like the ‘Offerta per l'università 2026’. Tablet sales are being driven by Amazon, featuring models from Apple, Samsung, and Xiaomi, while Lenovo provides budget-friendly options like the Idea Tab 11 for productivity. As the season progresses, the focus has expanded to include smartphones. In Spain, MediaMarkt is offering deals on high-end devices from Google, Samsung, Xiaomi, and Motorola, including the Google Pixel 10a and the Samsung Galaxy A17 LTE. In Mexico, PcComponentes is promoting the iPhone 16e at a reduced price of 589 €. In Italy, new promotional campaigns have emerged. OSCAL is offering discounts of up to 50% on smartphones, tablets, smartwatches, and earphones through September 15, 2026, highlighting AI-driven features in the OSCAL PAD 200 and Pad 100 tablets. Meanwhile, the retailer Expert is running a ‘Tech to School’ campaign until September 16, featuring a ‘Smart Kit’ valued at 158.90 euros—including a Canon PIXMA multifunction printer and a Microsoft 365 Personal subscription—with the purchase of selected PCs or tablets.

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