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Tobacco and nicotine company litigation

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2026-08-18 00:45 UTC → 2026-08-18 01:48 UTC · added ~~removed~~

Legal challenges against tobacco and nicotine companies regarding deceptive marketing practices are progressing in both the United States and Canada. In the United States, the 10th U.S. Circuit Court of Appeals issued a divided decision allowing consumer class-action lawsuits to proceed against British American Tobacco and its subsidiaries. The litigation alleges that products like Natural American Spirit were marketed using terms such as ‘100% Additive-Free’, ‘Natural’, and ‘Organic’ to mislead consumers into believing they were safer or healthier. In British Columbia, Canada, JUUL Labs and Altria Group are ~~appealing~~ making a second attempt to appeal a Supreme Court decision that certified a class action lawsuit. The ~~plaintiffs~~ litigation, initiated in ~~that case allege~~ 2019 by Owen Mann-Campbell and Robert Osborn, alleges the companies deceptively marketed e-cigarettes as a safe alternative to traditional smoking, seeking damages for ~~negligence~~ negligence, unjust enrichment, and breaches of consumer protection laws. While the certification by Justice Christopher Giaschic does not constitute a finding of fault, it allows the proceedings to move forward. Rob Cunningham of the Canadian Cancer Society characterized the companies’ appeal as a strategy to “delay trial and potential damage payments.” Separately, the B.C. government has filed its own suit to recover healthcare costs related to vaping.

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