Tokyo Girls Collection 2026 event

The 43rd Mynavi Tokyo Girls Collection 2026 Autumn/Winter was held on September 19 at the Yokohama Arena, showcasing autumn and winter trends through models, actors, and musical performances.

In a strategic effort to target Japan’s MZ generation, the Korea SMEs and Startups Agency (KOSME) supported several South Korean fashion brands, including Milo Archive, Hieata, In Silence Woman, and Not Born. These brands presented their 2026 Autumn/Winter collections on the runway. To further expand market presence, KOSME is operating a pop-up store titled ‘K-CLOSET by KOSME X NUGU’ in Omotesando, Tokyo, through early October, allowing consumers to experience the brands before purchasing via the NUGU online platform.

Performances and appearances included idol group FRUITS ZIPPER, who performed three songs centered on their ‘NEW KAWAII’ concept. A special dance segment produced by s**t kingz featured artists such as THE RAMPAGE, THE JET BOY BANGERZ, and ME:I. Other notable participants included influencer Shinako, artist Ano, and Noa, the daughter of Nozomi Tsuji.