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Toyota and Ford advocate for EU automotive reform

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2026-10-20 11:13 UTC → 2026-10-21 06:14 UTC · added ~~removed~~

Toyota ~~advocacy~~ and Ford advocate for EU automotive ~~regulation~~ reform

Toyota Motor Europe ~~is advocating~~ continues to advocate for a revised regulatory framework in the European Union to facilitate a more pragmatic green transition. Under a proposed ‘Made with Europe’ initiative, the company is urging the EU to expand its definition of the European automotive ecosystem to include reliable commercial partners such as Japan, the United Kingdom, and Turkey, rather than strictly requiring assembly within the EU. Toyota’s leadership, including President and CEO Yoshihiro Nakata, argues that strict assembly-only rules could negatively impact long-term investors by overlooking the significant engineering, research, and development contributions made within the region. To address this, Toyota suggests that European content requirements should be calculated based on the total value of the vehicle at the factory gate. The company proposes a gradual increase to a 70% European content threshold over three years, with significant requirements not taking effect until 2030. This ~~expanded framework would encompass approximately 31 million vehicles.~~ position has gained alignment with other major manufacturers. Ford Europe President Jim Baumbick has joined the call to broaden the definition of European industrial origin as the EU develops the Industrial Acceleration Act. Baumbick argues that the ‘Made in Europe’ label should be based on where value is generated—including engineering, research, and component manufacturing—rather than solely on final assembly, noting that current definitions ignore established industrial collaborations with neighbors like Turkey and the United Kingdom. Regarding environmental policy, ~~the company is calling~~ Toyota continues to call for technologically neutral CO2 emission targets and greater flexibility. Specific proposals include a five-year compliance window for the 2028–2032 period, a 90% reduction in CO2 emissions by 2035, and the recognition of vehicles using exclusively renewable fuels as zero-emission. Toyota has expressed flexibility, expressing concern that ~~current~~ regulatory timelines may outpace consumer demand and infrastructure development, suggesting that fuel cell technology and other alternatives should be accommodated until supply chains are fully mature. These requests are being made as the European Union debates the Industrial Accelerator Act and the Automotive Package. development.

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