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Toyota sports car brand revival

Updated 1 time since CLSTR started tracking revisions of this situation.

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2026-08-28 07:04 UTC → 2026-08-31 09:06 UTC · added removed

Toyota is reportedly working to revive several of its iconic sports car nameplates under the Gazoo Racing (GR) performance brand. Development is underway for a successor to the mid-engine MR2, targeted for a 2028 market arrival. This model is expected to feature a mid-mounted 2.0-liter turbocharged four-cylinder engine producing between 400 and 450 horsepower in road trim, with potential track variants exceeding 600 horsepower. The vehicle may utilize an all-wheel-drive system and could be marketed specifically under the Gazoo Racing brand to establish it as an independent high-performance division. Additionally, Toyota plans to revive Regarding the Celica nameplate for nameplate, recent reports indicate the development of an eighth generation. This move aligns with a strategy generation to resurrect fulfill Chairman Akio Toyoda’s goal of resurrecting the brand’s “three brothers”: the Supra, MR2, and Celica. While official timelines remain unconfirmed, sightings of a two-door test mule have fueled speculation regarding a planned entry into the 2027 World Rally Championship (WRC). This model may be referred to internally as the “Celica Sport.” The new Celica is expected to feature a hybrid powertrain and all-wheel drive, potentially utilizing a 2.0-litre engine and underpinnings from the next-generation Corolla Corolla. Rumors suggest two distinct versions: a standard hybrid coupe and a high-performance GR variant. The GR version may utilize a 2.0-liter turbocharged engine producing approximately 400 horsepower, similar to serve as an entry point for technology found in the GR performance line. Yaris. The model is anticipated to compete in the sports coupe market against vehicles such as the Honda Prelude.

Versions

  1. 2026-08-31 09:06 UTC Toyota sports car brand revival
  2. 2026-08-28 07:04 UTC Toyota sports car brand revival

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